Martin then moved on to the brick side of the business and ran partnerships for LEGO UK, before managing the Make & Create product lines for Northern Europe, including LEGO Technic. He met his wife Tania, who was LEGO’s PR Manager, when they worked together to secure permission for Michel Gondry to use LEGO bricks in a music video for The White Stripes; it was for the song ‘Fell In Love With A Girl’, and it went on to win an MTV Music Award.
Following that, Martin spent five years at LEGOLAND Windsor, and introduced Star Wars and Batman events to the park. While there, he co-wrote an original LEGO Indiana Jones audio adventure, which was recorded by actor John Rhys-Davies, reprising his film role as Sallah. He worked with Apple and greenlit a Spinal Tap comedy short, filmed at LEGOLAND exclusively for iTunes. He also introduced new queue-line entertainments featuring artists such as Brian Blessed, ex-Children’s Laureate Michael Rosen and Cbeebies’ Justin Fletcher.
His newspaper cartoon strip GSOH was picked up by Knight Features, but despite strong interest from Metro and the Daily Express, it remains unpublished. After three years of working for the Eden Project, Martin now lives near Truro, Cornwall with his family, where he works as a freelance marketing consultant (find out more here.)